Info
As a group of international students in Nantes, France, we conducted user research about the problems and needs of our target group while using public transport and an app.
Our work consisted of three main steps: formulating questionnaires, conducting field interviews and interpreting research findings. The final step was to create a persona and user journey and present it to the class.
Team: Mohinish Jhawar, Franz Friscourt, Xinru Guan, Pavlo Vytkalov
How to create a comprehensive analysis of the public transport network in Nantes, France and determine problems, needs and motivations people are facing?
Brief & process
Each team chose a specific demographic group for its analysis. For our team, it was young working adults. We started with constructing questionnaires according to the tips of the supervisor. The next step was field research. We chose Place du Commerce at 6 pm, a main transport hub in the city. The secondary location was a student dormitory. We prepared for the field research by writing cards with questions in English and French.
We split into two teams to conduct field research. One team member was interviewing participants while the second one wrote down answers. The third team member was taking pictures for the end presentation. This allowed each team member to focus on their part of the work. In total, we interviewed 17 people in 3 days.
Results
The deliverables for the project were a user journey and a persona for an average young professional using a public transportation system. We used findings from 17 participants to generalise user problems while using public transportation in a city and an app to purchase tickets.
